Web
Websites & Digital Experiences
- Corporate websites
- Landing pages
- Local business websites
- Viral websites
- Interactive experiences
- Conversion-focused pages
- SEO-ready websites
Digital Product Studio — Cannes · Paris · Dubai · Hanoi
We build digital products that perform.
Websites, apps, software, design and monetization strategies built for businesses, creators and ambitious ideas.
French team. Cannes · Paris · Dubai · Hanoi.
What We Do
One studio. Every digital capability.
Apps
iOS & Android Applications
- Mobile applications
- Consumer apps
- Business apps
- Subscription apps
- Freemium apps
- Cross-platform products
Software
Custom Tools & Automation
- Dashboards
- CRM tools
- SaaS
- Internal tools
- APIs
- Automation
- Web applications
- Back-office systems
- Discord bots
Design
Branding & Graphic Design
- Brand identity
- Graphic assets
- Social media creatives
- Banners
- Digital campaigns
- UI design
- Visual communication
Products
Digital Products & Viral Experiences
- Ebooks
- Downloadable products
- Viral websites
- Online tools
- Gaming experiences
- Digital platforms
Monetization
Revenue & Audience Strategy
- Creator monetization
- Audience monetization
- Subscriptions
- Advertising
- Digital products
- Licensing
- SaaS models
- Funnels
Selected Work
Things we've built.
Climstyle
A full web presence and custom CRM for an HVAC & energy solutions company — built to generate and manage leads, not just look good.
- Website development & local SEO structure
- Service and city landing pages
- Lead generation & conversion optimization
- Analytics & Google Ads integration
- Custom CRM/dashboard: quote requests, lead status, search & filters, sales and revenue tracking, performance by service
Tirage-Melee.fr
A platform built for French pétanque clubs and associations to run competition draws and manage tournaments — from concept to commercial product.
- Concept, branding & UX/UI
- Web development & application logic
- Commercialization — annual software licence for clubs and associations
Would You Defeat Doom?
A viral mini-game built around random character draws and power calculations — designed to spread and to monetize its own traffic.
- Viral concept & gamification
- UI/UX & front-end development
- Game logic & social sharing mechanics
- Advertising monetization
Centre Esthétique 83
A complete website for a beauty and wellness center in France — built around clear service presentation and contact conversion.
- Structure & web design
- Responsive development
- Service presentation & local digital presence
Centre Conseil du Cheveu
Graphic design for a specialist in hair solutions, including wigs for women undergoing chemotherapy and men's hair replacement systems.
Ciao Amore
Graphic content and creative assets designed for the Ciao Amore brand.
Confidential Mobile App
Design and development of a mobile application for a confidential client.
Discord Bots
Custom Discord bots and tools for gaming communities — community management, rankings, stats, registrations, notifications, events and competition management.
Creator Monetization — CallMeNarcice
Monetization consulting for a content creator: turning an existing audience into a real business through offers, digital products and funnels.
- Monetization strategy & offer creation
- Digital products & funnels
- Audience monetization & revenue diversification
Viral Ebook
1,000+ sales
A digital ebook taken from idea to revenue: positioning, content, design, landing page, distribution and monetization.
Track record
1,000+
Digital product sales
Web + iOS + Android
Multi-platform development
B2B + B2C
Multiple business models
Cannes · Paris · Dubai · Hanoi
One French team, four locations
Behind WhatElse
Strategy meets engineering.
Backgrounds range from international marketing roles inside global technology and cybersecurity companies, to 15+ years of software engineering and building software businesses, to hands-on product launches across SaaS, fintech and gaming. Most projects need a strategist, a designer, a developer and a growth specialist — we bring those perspectives together from day one.
Strategy & Growth
International marketing, go-to-market, acquisition, analytics and monetization.
- International marketing
- Go-to-market strategy
- Acquisition & conversion
- Analytics
- Monetization
Product & Engineering
Web platforms, SaaS, mobile applications, APIs, automation and software architecture.
- Web & SaaS
- iOS & Android
- Software architecture
- APIs & automation
- Custom tools
Creative
Branding, UX/UI, graphic design and digital experiences.
- Branding
- UI/UX
- Graphic design
- Digital experiences
- Content
Business
Product strategy, MVPs, revenue models, launch and scale.
- Product strategy
- MVP development
- Revenue models
- Launch strategy
- Scaling
One project. Multiple disciplines. One builder mindset.
The Founding Team
Four complementary founders. One complete execution engine.
Business, marketing and engineering expertise brought together to build products from idea to scale.
Jérôme Pellerin
Co-Founder — Growth & Marketing
Dubai, UAE
Since 2020, Jérôme has worked in EMEA Channel Marketing at a global cybersecurity leader — running international campaigns, partner marketing and marketing automation. Alongside that, he builds and commercializes his own digital products: websites, tools, dashboards and monetization systems.
Petar Pavlovic
Co-Founder — GTM & Partnerships
Paris, France
Petar specializes in Channel Marketing across the technology and cybersecurity industry, with 5+ years of experience in international, partner-focused roles at a global cybersecurity leader. His background is in marketing strategy, business strategy and commercial negotiation, studied at Université Paris 1 Panthéon-Sorbonne.
Kévin Pérard
Co-Founder — Technology & Product
Hanoi, Vietnam
Kévin is the founder of neliSoftwares, a software product studio, working across React, React Native, Node.js and cloud infrastructure. He turns concepts into functional, scalable products — with the perspective of someone who has run a software business, not just written code.
Tristan Hulot
Co-Founder — Front-End & Experience
Cannes, France
Tristan is a senior front-end developer specialized in building fast, modern, responsive web applications. He turns working architecture into interfaces that are intuitive, performant and commercially credible.
We don't just come up with ideas. We build them, launch them and grow them.
How We Work
From idea to revenue.
-
01
Idea
Define the opportunity.
Understand the problem, audience and business potential.
-
02
Build
Create the MVP.
Design and develop the product quickly.
-
03
Launch
Put it in front of real users.
Launch, measure and collect feedback.
-
04
Monetize
Build the revenue engine.
Ads, subscriptions, products, licensing or lead generation.
-
05
Scale
Improve what works.
Optimize, automate and grow.
What Makes Us Different
Building is only half the job.
We think about distribution and monetization from day one.
Ads
AdSense, AdMob and platform advertising.
Subscriptions
Recurring SaaS and application revenue.
Licensing
Software and digital platform licences.
Digital Products
Ebooks and downloadable products.
Creator Monetization
Turning audiences into sustainable revenue streams.
Lead Generation
Turning traffic into qualified business opportunities.
Who We Work With
Built for builders, not just brands.
Businesses
For companies that need websites, digital tools, lead generation or automation.
Entrepreneurs
For people with an idea that needs to become a real product.
Creators
For creators who want to monetize their audience.
Communities
For clubs, associations and gaming communities needing custom digital tools.
About
Digital thinking. Entrepreneurial execution.
WhatElse Marketing is an independent digital product studio run by a French team, based across Cannes, Paris, Dubai (UAE) and Hanoi (Vietnam).
We combine technology, design and marketing to turn ideas into real digital products — from websites and mobile apps to custom software, viral experiences and monetization systems.
Every project starts with the same question: how can this create real value?
FAQ
Questions worth answering.
What kind of projects do you build?
Websites, mobile apps, custom software, dashboards, digital products, creative experiences and monetization systems.
Do you work internationally?
Yes. WhatElse Marketing is a French team based across Cannes, Paris, Dubai and Hanoi, and works with international clients.
Can you build an MVP from an idea?
Yes. We can help transform an initial concept into a functional MVP, from positioning and UX to development and launch.
Do you only work on marketing projects?
No. Marketing is part of our thinking, but our work spans development, product design, software, mobile apps, graphic design and monetization.
Can you work on confidential projects?
Yes. Some of our current development work is confidential and can be handled under NDA when required.
How do I start a project?
Send us a short description of what you're trying to build through the contact form.
Contact
Got an idea? Let's build it.
Whether you need a website, an app, a custom tool or simply have an idea you want to turn into a business, tell us what you're working on.
contact@whatelse-marketing.com
Cannes, France · Paris, France · Dubai, UAE · Hanoi, Vietnam